Sheyla Cerda - Program Manager & Digital Creator

Sheyla lives at the intersection of corporate strategy and digital storytelling. By day, she’s a Supply Chain Program Analyst at Starbucks, where she’s worked across everything from food sourcing to app ordering systems to logistics tech.

Outside of her 9–5, Sheyla is also known as @shey.luh, a digital creator blending pop culture with business strategy. Her content breaks down everything from influencer product drops to federal budget logistics.

She brings sharp analysis, clear visuals (hello, giant whiteboard), and a whole lot of charisma to an audience of nearly half a million.

💡Why we’re excited to have her on the panel: Sheyla is a powerful example of what it looks like to build a portfolio career with intention and creativity. She brings a fresh perspective on blending ambition, influence, and impact across multiple lanes.

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Rachel Ligtenberg - Executive Director of Pike Place Market PDA

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Brandy Ferrer - President/CEO Pathfinder Strategies